» In the beginning of the 90s, Madagascar went through a big economical crisis and MADAGASCAR MOTORS fell into troubles. In order to pursue its activities, MADAGASCAR MOTORS decided to look for partnership. OCEAN TRADE was chosen among several candidates, and the company became JAPAN MOTORS.
New products were launched at that time, such as tires (KUMHO) and agrochemicals (NUVAN, NOVARTIS).
» In 2002, after several years of sustained growth, the company took a new step becoming CONTINENTAL AUTO Ltd.
» In 2004, CONTINENTAL AUTO made a strategic decision being the first car importer to work with Chinese car manufacturers. Seven years later, after having established successful partnership with seven major Chinese car builders, Chinese vehicles have taken 20% of market shares.